The benefits of video marketing are many and it can be quite a selling tool. Many business owners today are immersed in the daily grind of work often communicating from behind the desk, punching the keyboard. The days of door-to-door sales calls have been replaced with emails, calls and texts. But what about actual sales calls with face-to-face time? It’s hard to fit it all in, isn’t it? If clients and prospects don’t know you or remember you, how can they possibly continue to support your products or services? Thankfully, marketing has changed!
This past December, MarketingProfs declared 2015 as the Year of Video Marketing:
“Fortunately, today’s marketers are using video to put the emphasis on showing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that viewers can enjoy – and marketers can measure.”
Consider video marketing and the many benefits it offers to help you build relationships, tell your story and communicate when time allows. Below is a list of values video marketing provides:
Consider video a modern-day sales call, only rather than meeting with potential clients one by one, video enables you to reach multiple prospects simultaneously in an informative and engaging format that tells your business story.
Because video can be done in installments and at the length of your choosing, you can opt to do a series of short blasts that you have prerecorded. Also, if you want to build excitement in anticipation of a new product or service, you can reveal smaller segments of information and hints over time.
The creative aspects of video are limitless, you can have fun with different backgrounds, music, wardrobe changes, etc. Sticking with a familiar melody or background throughout a series of videos is a smart way to brand your promotion. Or, offering your viewers something new and unexpected each time will surely hold their interest.
Video is not intimidating! Creating a video about your business is about telling you’re story, allowing people to get to know you more intimately than over the keyboard. Focus on your message and if you are passionate about your business that will shine through. Your prospects will enjoy the ease of video marketing too, as they click “play” at their leisure to hear what you have to say.
Now, more than ever, small businesses are turning to visual storytelling to help promote themselves and their products or services. According to Forbes , “Content-based (especially video-based) marketing is said to increase qualified marketing leads 512% and revenue by more than 6x.”
Why not make 2015 the year that your marketing gets seen and not just heard? Call to today to get started! For more compelling reasons to embrace video, click here to read about the Year of Video Marketing from MarketingProfs.